NorthC, the largest regional data center provider in the Netherlands, has appointed Bart van Aanholt (48) as Chief Commercial Officer (CCO). In his new job, Van Aanholt is responsible for NorthC’s commercial strategy and continued growth of NorthC. Before this, he worked for 16 years at Level3 Communications/CenturyLink/ Lumen Technologies. There, as Country Director Benelux & Nordics, he played a key role in the transition from a centrally managed organization to independently operating local offices. In his last job, Bart was in charge of Sales, Pre-sales and Field Marketing for the EMEA markets outside of the UK.
“The data center industry and especially NorthC are characterized by strong growth and a strong drive to innovate. The data center is the beating heart of every cloud environment and more organisations are starting to recognize that. Whereas previously, IT and the cloud typically were topics for the IT manager and the CIO, they have now become strategic topics for the CEO or MD”, says Van Aanholt. “This means that the NorthC’s traditional role of co-location service provider has evolved into that of trusted advisor for different topics, including digital transformation, transition to the cloud and connectivity. NorthC is ready to invest and we are on the lookout for new possibilities for expansion. And it is really great to see a start-up-like mentality here, people are truly driven to build something new, even though NorthC already has ten regional data centers throughout the Netherlands.”
According to Van Aanholt, NorthC’s regional focus is a key USP for the company and as solid basis for further expansion of regional partnerships: “NorthC’s proposition is focused on providing regional customers with the digital infrastructure and services they need. Nearby and tailored to their local needs and requirements. My goal is to strengthen and grow that proposition, so customers can rely on us and our regional partners for everything they need for a solid digital strategy, from connectivity and hybrid cloud services to backup and security.”
“With Bart van Aanholt we have signed up an experienced professional with a long and distinguished track record in the IT industry. I am convinced that, with his knowledge and experience, he will make major contributions in achieving our growth targets and in entering new markets”, says Alexandra Schless, CEO of NorthC. “We are looking to further strengthen our regional focus and to support our clients with their digital transformation. We do that with a strong and complete ecosystem of partners, carriers and cloud providers. Bart will play a key role in forging new partnerships and in providing further focusing to strategy. He will also work on signing up international partners and clients.”
Bart van Aanholt is married and lives in the metropolitan area Amsterdam (The Netherlands), with his wife and daughter. In his spare time, Bart can often be found on the tennis court or on the golf course.